Friday, March 27, 2009
Cleaning Email Bounces from your Database
Databases need regular maintenance to maximize effectiveness and to reduce your costs. Each time you do a mailing detailed statistics are available in real time showing you how many records were selected for a mailing, the number of missing and bad email addresses, the number of prior unsubscribes and the number of duplicates. The total number of records to be mailed to is displayed along with bounces. A bounced email is an email that could not be delivered. This could be because the email address is no longer valid, the mailbox is full, or the message was rejected.
Each email address that can't be delivered to is added to the bounce list for the mailing. You can click on bounces to see the bounce list for a specific mailing. This is useful when resolving a delivery issue for specific email addresses.
You should periodically clean your database of bounces to reduce your monthly charges. Once an email has bounced, depending on the particular email address and the bounce reason, that email address might not be sent to again. A special bounce report is available to enable you to clean up your database and remove records that have bounced multiple times. The bounce report is located on the main database page in the special searches section on the right side of the screen.
Make sure you have the correct database selected as the current database. You can then select how many times you want the same record to have bounced and how many mailings to include in the search.
The search will display the list of records that have bounced that match your requirements. You can then delete these records using the 'delete this list' link.
You will have to confirm that you really do want to delete the selected list. We backup all data on a nightly basis so if you make a mistake you can contact us and ask for a restore.
Running the bounce report periodically and deleting bounced records will keep your bounce statistics low and improve your deliverability. You also will only be charged for good emails that are helping you to grow your business.
Each email address that can't be delivered to is added to the bounce list for the mailing. You can click on bounces to see the bounce list for a specific mailing. This is useful when resolving a delivery issue for specific email addresses.
You should periodically clean your database of bounces to reduce your monthly charges. Once an email has bounced, depending on the particular email address and the bounce reason, that email address might not be sent to again. A special bounce report is available to enable you to clean up your database and remove records that have bounced multiple times. The bounce report is located on the main database page in the special searches section on the right side of the screen.
Make sure you have the correct database selected as the current database. You can then select how many times you want the same record to have bounced and how many mailings to include in the search.
The search will display the list of records that have bounced that match your requirements. You can then delete these records using the 'delete this list' link.
You will have to confirm that you really do want to delete the selected list. We backup all data on a nightly basis so if you make a mistake you can contact us and ask for a restore.
Running the bounce report periodically and deleting bounced records will keep your bounce statistics low and improve your deliverability. You also will only be charged for good emails that are helping you to grow your business.
Labels: bounces, databases, email campaign, tutorial
Cleaning Email Bounces from your Database posted by Jean Christofferson @ 5:02 PM 
